Targeting your business, product or service, with the female consumer in mind, is one of the easiest ways to attain successful return on your investment in the marketing world today. The myriad of services in the Beauty Industry that offers to make a woman look beautiful and feel more attractive are innumerable. The Beauty Industry in the United States alone generates upwards of $11.2 Billion dollars annually. If you are currently considering opening a salon or spa to capitalize on some of the profits made in this industry, it may very well prove to be a worthwhile venture for you.
Additionally, it is estimated that only 31 % of all users of Salon and Spas patrons are men however; it is believed that the trend within this demographic is on the rise and future growth can only be speculated since businesses of this nature rarely market themselves to male clientele.
The diverse menu of options provided by places offering beauty services can range anywhere from manicures, pedicures, Botox injections to reduce wrinkles, body wraps which reduce the signs of sagging and aging, to electronically removing hair follicles at the root in tender places on their body. These services may be painful and even costly but women are willing to put themselves through the experience to attain their desired results.
Most women in our society have been taught from very early age, that it is important to look pretty and to be to appealing to others; as well as to be attractive enough to find a boyfriend or a husband. Some may even find it helpful to pick up a beauty or fashion magazine for advice on how to look younger; or how to attract, or even keep, the men in our lives happy with how we look. Advertising in a major fashion magazine may also provide great returns as billions of copies are sold around the globe every day.
If you are a business owner who wants to make real great money in the beauty industry, you may consider opening a facility that provides higher ticket items and can charge much more for services rendered such as; operable procedures to augment the breasts or surgical removal of unwanted, sagging skin from the belly, buttocks or thighs. However, the overhead with this venture goes beyond assuring that your employees attended the local massage therapy course or beauty school as you will need to hire a medical professional who is Board Certified and State Licensed and has good insurance coverage. Additionally, you may require additional insurance coverage when if you consider this business venture, as it is wise to protect yourself against vicarious liability, should something unforeseeably go array.
While, one may think the means of attaining true beauty to be barbaric in nature; women are often willing to undergo anything from having a known neurotoxin injected into their face, to having their chest cut open in an effort to have greater physical appeal and further; are willing to reach deep into their pocketbooks in an effort to look beautiful.
Given the nature of the target market within the beauty industry, appealing to women’s sense of vanity and vulnerability is simple. Societal pressure and the need for women to feel attractive and be loved is enough to provide any business owner with fertile ground to plant and reap great financial harvest.
Spa & Beauty Education., “Massage, Beauty & Spa Industry Growth Career Guide: Growth of the Massage Industry and Beauty Industry.” Spa & Beauty Education; Web, 29 July 2011 <http://www.spabeautyed.com/career-center/spa-beauty-growth>
Spa & Beauty Education., “Top Ten Beauty Treatments.” Spa & Beauty Education; Web, 29 July 2011 <http://www.spabeautyed.com/career-center/beauty-treatments/>