fashion photoshoot tips

On Location In York | Behind The Scenes At Our Latest Photoshoot

A stone’s throw away from our head office, we chose a traditional townhouse in York as the location for our first shoot of 2018. Here, we reveal the happenings from behind the camera lens…

The Setting

Set in a luxury white maisonette in the heart of York, this shoot’s location chimed with London’s most elegant Belgravia crescents. Embellished with black iron railings and a shiny silver door knocker outside, the scene was quintessentially British. Championing the brand’s Yorkshire roots, the creative team decided to shoot in York, their home city. Renowned for its rich history and grand architecture, it coincidentally fit the brief seamlessly.

fashion photoshoot tips
fashion photoshoot tips
The Styling

To uphold Maxwell – Scott’s reputation for crafting timeless leather pieces, the styling of the shoot reflected classic modernism with a focus on tailoring. Structured lines were softened with light wool fabrics and warm neutral shades. Shapes were iconic – think roll necks, double-breasted jackets, and loose silk blouses. The colour palette was subtle and muted with blends of navy, marl grey and black juxtaposed against hues of ivory, white and cream. Patterns were distinctively heritage with chalk stripe detailing on suits, puppytooth checks on outerwear and Breton stripes on tops. Natural fabrics such as cotton and wool were consistently used throughout the looks to enhance the texture of the bags’ full grain leather.

fashion photoshoot tips
fashion photoshoot tips
The Aesthetic

The towering windows in the main living room provided lashings of sunlight for a natural filter during the daytime, leading into a moodier glow in the evening. The apartment’s traditional features, namely the marble fireplace and intricate alcoves, were modernised with contemporary Danish-inspired furniture. Reflecting the modern aesthetic of the new upcoming collections yet to be launched, the setting exuded a fresh perspective on tradition – lightness and minimalism reigned. An evolution of the brand as a whole, today’s Maxwell – Scott encompasses a simpler, functional design that caters to the modern day individual desiring elegance.

fashion photoshoot tips
fashion photoshoot tips
The Team

From the runner to the Creative Director, it’s important to us that everyone pulled their weight equally on set to maintain a harmonious and successful shoot. When a team gels together and strives towards the same direction creatively, that’s when the magic happens. Here are five things the Maxwell – Scott team had on set to ensure the perfect atmosphere:

An endless supply of Yorkshire tea.

An extensive Eighties playlist.

At least two highly-caffeinated runners.

A varied selection of pastries from the village bakery.

A healthy amount of positive vibes.

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