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The Brand
In 2013, Maxwell Scott Bags began a process of re-imagining itself, with a single thought in mind: To become the most loved British bag company in the world. We believe that by sharing this vision with our customers, collaborators and friends that we will become closer to achieving it.
Feeling like we started to become something rather different than the visual identity that had represented us since the company started in 2002, we set about changing appearance to one that would sit neatly beside our newfound ambition. The new brand identity comes from a blend of elements considered sacred to the company founders: Craftsmanship, attention to detail and a passion for creating individual style.


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